Marketing Masters/Programme Details
From DBS Applicant Gateway
Please click here for programme details.
Meet your Marketing module team
Please note that this is based on 2017/2018 academic year and therefore staff are subject to change for 2018 entry:
- Dr Hazel Huang
- Dr Gretchen Larsen
- Dr Mariann Hardey
- Mr Michael Anthonisz
- Dr Xinming He
- Dr Yuansi Hou
- Professor Nick Ellis
N5K609 MSc Marketing
Your core modules are:
- BUSI4G815 Consumers and Consumption
- BUSI4H215 Contemporary Marketing Communication
- BUSI4G915 Marketing Management and Strategy
- BUSI4H015 Marketing Theory
- BUSI4G715 Research Methods in Marketing
- BUSI4G360 Dissertation (MSc Marketing)
Then choose 3 of the following optional modules (click on the module for further information):
- BUSI49W15 Advanced Marketing Strategy
- BUSI4G615 Arts, Heritage and Tourism Marketing
- BUSI46S15 Competitive Strategies and Organisational Fitness
- BUSI45J15 Consulting
- BUSI4Q415 Digital Marketing
- PHIL41515 Ethical Leadership
- BUSI45W15 Global Marketing
- BUSI4Q515 Global Sport Business
- BUSI53315 Innovation and Technology Management
- BUSI5C715 New Venture Creation
- BUSI49T15 Retail Marketing Management
- PHIL41615 Society and Sustainability
- BUSI49V15 Strategic Brand Management
- Up to a 20 credit module from the University’s Centre for Foreign Language Study (please note that selecting a module from outside the Business School may cause a delay with your module registration)
Rankings and Accreditation
Chartered Institute of Marketing (CIM)
The Business School has CIM accreditation for the MSc Marketing programme. Students may register with the CIM Graduate Gateway to undertake the CIM Level 6 Diploma in Professional Marketing.
Students who are awarded their MSc Marketing degree will be exempt on an accredited prior learning basis from the CIM Level 6 Strategic Marketing. To obtain the CIM diploma, students will be required to pass two CIM modules - Mastering Metrics, plus one elective module.
Further details can be found on the CIM website at: https://www.cim.co.uk/
Details will also be given at the Departmental Induction and can be found on the Programme DUO site.
Financial Times European Business Schools - December 2017
- 47th in Europe * 12th in the UK
- AACSB Accreditation - reaccredited March 2014
- AMBA Accreditation - reaccredited February 2013 (First accredited in 1994)
- EQUIS Accreditation - reaccredited (5 yrs) June 2017 (First accredited in 2005)
REF - 2014
- 79% of research output judged to be of internationally excellent quality or world leading
- 5th place overall in the Times \ Sunday Times University Guide 2017 – Sept 2017
- Acc & Finance 12th, Bus, Man & Mktg 11th, Economics 12th
- 6th place overall in the Independent Complete University Guide 2019
- Acc & Finance 12th, Bus & Man 7th, Economics 7th, Marketing 5th
- 4th place overall in the Guardian University Guide 2018
- Acc & Finance 11th, Bus, Man & Mktg,8th, Economics 10th
- 78th in the QS World University Rankings, June 2017
- 97th place overall in the THE World University Rankings, Sept 2017
- Social Sciences ranked 51st
Meet Our Students
My name is Yang Ding, and I come from China. I am currently completing MSc in Marketing at Durham University Business School. I finished my first degree in Business and Management with First Class Honours prior I started my master studies at Durham.
I previously worked a placement for a top-tier real estate consulting firm and also worked in the retail and marketing companies. As a student who was eager to major in marketing, what I lack at present is a systematic marketing framework. It is an art to deal with the subtle relationship between potential and real markets. Consequently, I need to obtain a deeper understanding and experience in this area. Such consideration drew my attention to Durham University Business School (DUBS), which is renowned around the world and also a triple accredited business school in the UK. DUBS has students from a diverse range of backgrounds, which helps me join its global alumni network.
Durham is a quiet and beautiful English town in North East, and Durham University is situated in a small city, so it is a student-friendly city.
As a member of Castle, I engaged with the College, my college created a lively and friendly atmosphere for MCR and engaged with a large international community.
I am a student representative of SSCC, and I worked with other student representatives to provide feedback from students to staff in order to create better teaching and studying environments for cohorts.
Once I graduate, I am hoping to work for companies in marketing communications and PR, and maybe do a start-up with my friends.
Advice for future students: Learn to cook before you come here. You will miss your home food. Try to engage with your college that would bring you a vibrant social life.